Agency Profile - Public Relations for the IT Industry

Prolog is an international press and marketing agency, with experience since year 1992 working with manufacturers of products and solutions as well as distributors and service companies from the IT and high-tech industry.

From its European headquarters in the media metropolis of Munich in Germany, Prolog Communications GmbH covers the German-speaking magazines in the IT, telecommunications and other technology-related areas.

With local partner agencies, Prolog supplies both the professional Media and B2C Media throughout Europe. Prolog handles all press activities and provides a full range of PR services including press release composition and distribution, major PR campaign design and management, in-person and virtual room editorial briefings, product benchmark testing opportunities and a digital press office portal.

Leverage Our Experience

We can move quickly at the start to build up and continuously expand the presence of our customers' companies in the specific target media by compiling key understandable messages, reports and sound bites on their products and solutions. Prolog provides its clients with continued high quality media presence in all significant target markets where the potential buyers are doing their due diligence.

We keep in constant touch with editors in the respective target print and online media with current (breaking news) and informative one-on-one briefings as well as a host of digital report contributions. For added convenience, we also maintain a 24/7 media resource portal where the journalist on-the-run can quickly pull down the latest targeted and relevant marketing materials they need on a product or client, facilitating their daily work and lessening the deadline stress.

Our customers gain immediate benefits from our long-term and rich relationships that we maintain with individual editors, reporters and journalists from specialized media as well as the many trusted industry advisors. Prolog believes that strong ties to the media are just as important, if not more important, as a thorough and professionally-written press release or orchestrated PR campaign. We are constantly expanding our journalist database by issue and sector classifications. Only a relevant and current journalist's database, along with personal relationships, provides the basis for good press work.

Media Expertise and Depth

As the topics and the requirements of a company’s press work vary, we often work with media in many industries and sectors. Besides the technology press, we supply the business press as well as the weekly and daily newspapers and the professional and industry-specific media. To cover the extensive productivity that our agency creates, we cooperate with a professional clipping service that scans all respective publications, sometimes daily and in the hundreds.

Greatly Enhancing the Value Proposition

Prolog achieves your goals within your budget. Our mission is to work in partnership with our clients to uncover their unique attributes and establish their unique position, penetrate their target industry, drive traffic and raise brand awareness through ingenious and professional corporate messaging, establishing long-term leadership positioning.

Our mission is to be your predictable and valuable communications partner. Prolog achieves your goals within your budget. We are actionable and can turn a project on short lead times. We always focus on optimizing the most press output in publications in the target media, rather than the number of lengthy strategy meetings that often burden the PR budget unnecessarily.

Interested in working with us ? Then give us a call at +49 89 800 77-0 or This email address is being protected from spambots. You need JavaScript enabled to view it.. It’s one of the few actions you can make this year that has a predictable outcome because Prolog builds customers for life.

 

 

What we're good at

 

  • Content Creation
    These can be specific press releases based on a fact sheet or a briefing conducted in advance but can also include longer technical texts in close coordination with the relevant specialist departments.
    Flat fees can be agreed upon for short texts, press releases, or adaptations of already created content available elsewhere. For more extensive work, this work is carried out based on offers or separate contracts.
  • Individual publication formats
    Prolog Communications has produced a broad range of publications. Apart from the classic formats of (technical) articles and press releases, case studies, success stories, multi-part series, and even entire blogs can be created. If there is content, we can put it into almost any form. We are also happy to advise you on which publication formats are suitable for your company, which you may not have even thought of yet.
  • Proofreading
    In addition to the orthographic and grammatical aspects, proofreading also includes assessments of journalistic relevance in terms of press law. For example, texts are assessed based on whether they are appropriate for the target media, whether they are in line with the company philosophy and the intended public impact, and whether they make a positive contribution to the company's communicated media strategy.
  • Localization / Translation
    There are often numerous press materials from partner companies, parent or subsidiary companies, internal media pools, or open sources that cannot be published 1:1 in the desired channels. Prolog Communications offers to review these materials and adapt them linguistically and formally, translate them if necessary, and add to or shorten them so that the finished content can be published wherever opportunities arise. Blog articles can be created from press materials, web content can be developed from white papers, press releases from partner companies can be transferred to internal company bulletins, etc.
  • Research
    Prolog Communications carries out its own research for the creation of texts (see Content Creation) or directly on behalf of the customer. This can be done as direct input for the creation of content but can also be requested as verification for existing content.
  • Distribution
    Prolog Communication has an extensive pool of options for distributing press information to editors, bloggers, influencers, or directly to decision-makers.
    We primarily use the company's contact database with over 2,500 journalists from the IT environment, which also forms the basis for sending invitations and press releases.
    In addition, Prolog Communications maintains an online press area (press kit) with backlinks that have existed for over 20 years despite further development in terms of content and technology.
    Portals with a wide reach can also be provided.
  • Media circles
    Prolog Communication has defined media circles, staggered by topic, to which information and content can be distributed. In addition, in the case of long-term cooperation, Prolog Communication also offers to create individual mailing lists, individually identify target media, and, in individual cases, discuss topics and dates in close contact with these editors and magazines on the mailing list created individually for the customer.
  • Topic generation
    We are convinced that every company has a lot of interesting stories to tell, but we also often realize that not every company correctly assesses which information is interesting to the outside world. An outside view usually helps to gain a new perspective on one's own strengths and helps to be able to better assess which of one's highlights should be communicated to external media. This requires that Prolog Communications gains insight into the operational processes in a direct conversation in order to show possibilities for which attributes and achievements the company can positively highlight.
  • Success analysis
    To better evaluate the success and reach of your own PR activities, Prolog Communications offers to document clippings, successes, publications, target hits and impressions.
    On this basis, advertising equivalence values ​​can be created and, if required, complete reports can also be prepared.
  • Press contacts
    Prolog arranges books and organizes press contacts. Be it as contact at trade fairs, direct visits to editorial offices or as part of symposiums. If requested, we take over the planning, contact, invitation and moderation of such meetings.
  • Media monitoring
    Some media publish editorial calendars or define focal points. We monitor and compare these anyway. However, it is more important to talk directly with the editors in order to be able to assess publication options, content focal points and suitable opportunities. We offer our customers the opportunity to benefit from this as part of package prices and to supply the editors directly with the materials they need for their daily work.